Come in and change your mind…
Your Alter Ego is there to help you get out of your own way. To help bridge the gap between where you are now, and where you want to be. It allows you to step out of the box you have created, and do something that is totally out of character.
Altered Ego was originally launched in 1994 at 2nd and Bainbridge in Philadelphia as a place to push the limits. Test your boundaries and walk the line between the two worlds that define and make up…you.
Altered Ego appeals to fashion-forward individuals who are looking for bold streetwear that is both stylish and comfortable to wear with special attention to detail and a commitment to high-quality materials. Its collections are designed for those who want to make a statement with their clothing and express their individuality through their fashion choices.
THE ID, THE EGO and THE SUPER EGO
Together they make up the personality. According to this model of the psyche, the id is the set of uncoordinated instinctual trends; the ego is the organized realistic part; and the super-ego plays the critical and moralising role. The id, ego and super-ego are functions of the mind, not parts of the brain.